Random Acts of Networking: Network All the Time Everywhere
By Karen Susman
Here are 25 ways to network all the time everywhere.
- Let everyone know what you do. Don't forget your doctors, dentist, lawyer, and plumber. Include your business card in the envelope when you pay your bills.
- Define what you do with an illustration, story, or example. "For instance, you know that new bridge on Bellaire Avenue? I was part of the team that designed and erected that bridge."
- Train a huge "sales team." Have everyone you know keep you in mind. Keep in touch and update your "sales team" on a regular basis.
- Build networking alliances in your department, company, industry, competition, and community. Join forces with related industries.
- Be likable. People like to work with and refer business to people they like.
- Ask, "What brings you here?" This is a great opening statement to a conversation. Everyone has an answer.
- Leverage your networking. Get free publicity, articles, and press releases. Write your own mini-newsletter or write for your target market's newsletter or trade journal.
- Reduce your accomplishments and accolades into one sentence and include in your email signature. For instance, "Karen Susman was recently quoted in the Wall Street Journal."
- Don't be just a member. Paying your dues isn't enough. Be on a committee. Speak up. Be seen. Be heard. Be visible.
- Read the newspapers and magazines that your target market reads. You'll converse and connect better with your listeners if you understand their world and challenges.
- Don't overlook even a casual referral. Follow up with the referrer and referral source.
- Don't use someone's name as a reference unless he/she has given you permission. Have your referrer call the lead first and announce you'll be calling.
- Keep in touch with the company you used to work for. Stay on the company newsletter's mailing list.
- Narrow the world down for your network partner. For instance, "Who in your golf foursome has children about to go to college?" "Whom do you know who is considering retirement?"
- Have an adventuresome spirit. Have a tourist mentality. Be curious.
- Give yourself and your services away. Just don't give it all away at once or in one place.
- Look at every situation as a networking situation and an opportunity to learn.
- Set a goal when you network. What do you want to accomplish or find out? The goal is not quantity but quality connections.
- Don't complain, whine, or be pitiful. Don't be a downer.
- Be a matchmaker. When you meet someone, cruise your mental Rolodex for people they should meet. Then, make that happen.
- Practice your handshake. Get feedback.
- "Good-mouth" people. Don't gossip or be negative about someone, a company, a city, an industry, a culture, etc. While your networking partner might be polite, he or she will be uncomfortable and you'll be labeled negatively.
- Make new contacts in new places with people you wouldn't usually choose. Have an open mind.
- Have a business card even if you are between job opportunities.
- Smile. That's one of the most powerful things you can do. Be someone, someone else would want to approach, meet, and do business with.
Karen Susman is a Speaker, Trainer, Coach, and Author of 102 Top Dog Networking Secrets. Karen works with organizations that want to maximize performance. Programs include Humour at Work; Balance In Life; Networking Skills; Presentation Skills; and Building Community Involvement. Order new guidebooks on humour, networking, time management, and community involvement by calling 1-888-678-8818 or e-mail Karen@KarenSusman.com
Published in Networking Today, November 2007