Thursday, July 1, 2004

Avoid Death by PowerPoint: Tips to Temper Technical Trauma

By Karen Susman

You've tried to break the habit, the PowerPoint habit, but the moment you are asked to say a few words, you crave templates and transitions. You couldn't toast the bride and groom without an LCD projector and laser pointer.

Here are some ways to break the ties that bind you to PPD (PowerPoint Dependency).

  1. Create your presentation or remarks without any visuals. Well, you can use one visual – yourself.

  2. Add animation, builds, and transitions to the one visual you always have with you (you). Move, gesture big, modulate your voice, and pause.

  3. Paint pictures with your words. Instead of saying that you're building a big building, ask your audience to imagine a building the size of three football fields.

  4. Have a flip chart pad, easel, and fat markers available. If you want to illustrate a point graphically, do it on the spot – this adds spontaneity and authenticity to your remarks. You can connect with an audience instantly by illustrating a point as it emerges. Flip charts are most effective with smaller audiences. If in front of a large audience, write big. Don't speak to the flip chart. Write, then turn to the audience to speak.

  5. Have the audience develop the visuals. For instance, have groups write down ideas or points on a flip chart page. Tape the page on the wall and have a group spokesperson explain the group's contribution. Or, have groups design a logo or illustration that describes the group's goals. Ask individuals to draw a picture that has to do with your subject. For instance, "Draw yourself when you're in a stressful situation. Explain your drawing to a partner."

  6. Follow these rules for using any electronic visual.
    Start and end without visuals.
    Don't let visuals detract from your making a dynamic first and last impression.
    Have the lights in the room as bright as possible. Check out the lights beforehand to make sure your visuals are visible.
    Use more pictures and fewer words.
    Use objects, models, and props.
    Have a headline on each visual.
    Make sure each visual expresses just one thought or point.
    Use simple language, and short words. Dump jargon.
    Guarantee that you are visible at all times.
    Visuals should aid your presentation.
Yet, often visuals are an irritant. When you feel confident speaking without visuals, sprinkle in a few to spice things up. If the urge to go on a PowerPoint binge threatens to overtake you, call me immediately at 1-888-678-8818. I've been down that road and I can help you stay on the wagon.

Karen Susman speaks internationally and coaches individuals and groups on power presentation skills. Her special report, 53 Ways To Involve Your Audience, is available at www.karensusman.com/products/htm for just $7. For a free tip sheet on Eleven Ways To Keep Your Audience Interested, e-mail Karen at karen@karensusman.com.

Published in Networking Today, July, 2004.

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