Profile: In House Logic...that's just logical!

By Susan Regier

Having a high-impact Web site that will achieve the results a business demands can be a challenge – notoriously, Web developers are either talented graphic artists or they are accomplished techno wizards. Jayme Cousins is that rare individual who combines left brain/right brain thinking and does both extremely well.

Ten years after creating his first commercial Web site in 1994, Cousins left his marketing manager position at a local software company and opened his own Web development business, In House Logic. His company stands apart from competitors as he combines a sense of style and design ability while really understanding the technology involved behind the scenes.

“I want to raise the bar of small business Web sites,” said Cousins, “by blending quality, style, and technical soundness. A small business Web site should portray a professional look. It doesn’t have to be flashy – and it’s usually better if it’s not. It does have to be clean, clear, and usable. It should portray the idea that you take your viewers seriously.”

Cousins has developed many high-profile specialty Web sites including the National Peace Foundation, Washington, DC, Mainline Notebooks, South Western Ontario, the International Federation of University Women, the London and Area Bed & Breakfast Association, and Shear Elegance Salon & Spa. He has developed online demo software delivery systems, secure client information and product/event registration Web sites, and has presented training sessions throughout North and South America.

“The goal is not to flog the latest whiz-bang technologies,” said Cousins. “Nor is it to create a work of art so demanding that it can’t survive being seen around the world by different systems. Finding the right fit for the client requires active listening and a comprehensive understanding of the possibilities.”

With so many variations in computers, Web browsers, platforms and operating systems many Web sites don’t stand up. “Not everyone is working on Internet Explorer on a Windows’ machine. You need to know the differences between Macs, Linux, and Windows, and each of their Web browsers,” said Cousins. In House Logic provides several services in addition to Web design and construction that includes online application development, technical support and consulting, and traditional marketing services such as logo design and printed materials.

Cousins advises clients to focus on their audience. “You already know and love your product or service. The job is to communicate that passion to others.”

In House Logic is the logical alternative to in-house marketing and technical support staff.

Susan Regier is the publisher/editor of Networking Today and owner of Vantage One Writing, a professional writing service for businesses. (519) 471-8726 E-mail: susan@vantageone.ca Web site: www.vantageone.ca Published in Networking Today, November 2005.