Trade Show Displays...Economically Thinking

By Dennis Nixon

We've all been there; excited about our great new product, dreams in the clouds about how much money we're going to make! Then it hits you – OH MY...I have to add information about this product to everything...Web site, brochures, and that expensive trade show display I just paid a ton of money for.

I've got good news for you. If you need to add a new product to your trade show display, it isn't always necessary to start over and redesign your display from scratch. An easier solution would be to just add a banner stand or another smaller display, which can easily (and cheaply) show all of the new information you would like to add.

There are several different types of banner stands to choose from. The best thing about banner stands is they are relatively easy to haul from show to show. One of the most popular choices is the retractable banner stand, probably because it literally takes just a few minutes to set up, and the banner rolls up in the base. This makes it not only convenient and hassle free, but also a space-saver.

Common choices for retractable banner stands would be either the single-sided or double-sided retractable banner stands. A single sided display option allows you to show graphics on one side of the display. A double sided choice, on the other hand, allows you to display information on both sides.

Another great option to display your new product is a scrolling banner stand. This alternative to traditional displays has a scrolling mechanism at the top of the banner, and it also has several different widths and heights to choose from. Depending on the regulations set by the rule makers at various trade shows, you may also be able to use something called a hanging banner. This is a wonderful choice if you need to have your product noticed from anywhere in the show. You can usually choose from either three or four sided hanging banners. Unfortunately, some shows do have certain rules that prohibit this kind of display, so make sure to check with the trade show you're attending first.

These options will help you present professionally at your next trade show for a fraction of the cost. Good luck at your next show!

Dennis Nixon is the owner of Smash Hit Displays, Olalla, WA, a company dedicated to creating the highest quality trade show displays on the market, and providing our clients with sound, grounded advice. For more information, visit www.smashhitdisplays.com.


Published Networking Today August 2008