Little Card, Big Deal!

By Jane Atkinson-White

Small, but mighty, the business card is the most powerful advertisement. It is often the first marketing piece seen by your prospects and its impact cannot be underestimated. So, it is important that your card is memorable, leaving a strong first impression.

Having your business identity designed professionally will set you apart from the crowd. It will tell people what is distinctive about your business, products, and services.

Your business card should ignite interest and encourage dialogue between you and your prospect. Think of the business card as a label on a package – the package being your business. Inside there is a wealth of information about what you do for your customers. The label must have enough visual impact to entice people to open the package giving you the opportunity to inform them about your business.

A good business card should include your company logo. Logo development is an important part of your company’s identity. It will appear on every document released from your office. A logo can be developed using your business name only or a graphic symbol may be developed for use with your company name. The graphic, however abstract, should reflect the nature of your business.

Colour(s), and the quality of stock, are important elements of a business card and deserve careful consideration. The colour(s) and stock chosen should enhance your business image in order to attract your target market.

Having your business cards custom designed will give you confidence when meeting new people. At networking events you will hand out that eye-catching card knowing that it represents you well and that it will engrave your identity in their minds. In today’s competitive marketplace, it is essential that you are able to connect with your clients through professional print materials. Having a unique business card ensures that you will be noticed and it gives you the opportunity to leave a dynamic first impression.

Jane Atkinson-White owns Atkinson Graphics, an eight-year old design firm. She brings over seventeen years of experience as an award winning graphic designer. Through the production of unique, appealing design work, Jane¹s clients deliver their message with impact. She can be reached at 519-644-2786 or JLAtkinson@sympatico.ca.

Published in Networking Today, October 2005.