Profile: Rolz & Sassy Babywearing Gear for Parents

By Susan Regier

Rolz & Sassy knows what savvy parents want. They know that when you hold a baby, he cries less. As it’s not practical for parents to hold their baby all day, they’ve manufactured a line of wraps and slings so Mom and Dad can wear their baby – an ideal solution that helps parents and babies grow together.

Marcia Spencer was thrilled when she first “wore” her six-month-old daughter comfortably during a two-hour hike and still had available hands to help her toddler. In fact, Spencer was so thrilled with the product that she bought the company in 2005 and has been on a mission to supply other parents with safe, versatile, and sassy babywearing gear.

Research shows that babies carried next to their mother’s body during the first few months cry 43% less, have better digestion, and have enhanced visual and auditory alertness over babies toted in infant carriers. Babywearing allows parents to hold their baby without putting excessive strain on their bodies or interfering with daily tasks.

In June 2006, Spencer renamed the company Rolz & Sassy, after the nicknames for children Roland and Sasha, to reflect her expanded product line available in stores across Canada and the U.S.

Her top products are wraps and slings. The Sassy Wrap™ is one continuous piece of fabric that is wrapped around the body to "wear" the baby. Depending on body size and baby's age, it can be tied several ways for comfort and is a perfect fit for babies with physical disabilities. The Ring Sling™ is designed for comfort with a shoulder “kick” to ensure it stays in place. It features a deep inside pocket, which is large enough to hold the essentials – a diaper, soother, and bank card.

Sassy Wraps conform to a baby’s developing spine. The baby’s weight is distributed evenly over Mom’s body and can be worn immediately after a c-section without discomfort. “Wearing your baby is easier than struggling with strollers in crowded stores,” said Spencer. “Plus, it offers the advantage of discreet nursing.”

Spencer, an experienced Early Childhood Educator, believes that carrying your baby is a need and want for child and parent. “Who doesn’t love to snuggle with a baby? There’s no better feeling than having a baby melt into your body,” said Spencer. “It’s a magical moment that babywearers get to experience all day.”

Rolz & Sassy manufactures their wraps and slings in London. They are constructed with premium textiles in a range of colours and patterns, including camouflage for Dad. Sizes are easily adjusted for newborns to pre-school-size kids. Simple instructions are included or parents can attend free babywearing workshops to learn first hand how to wear their children with sass appeal.

Visit them online at www.rolzandsassy.ca.

Susan Regier is the publisher/editor of Networking Today and owner of Vantage One Writing, a professional writing service for businesses. (519) 471-8726 Email: regiers@vantageone.ca Web site: www.vantageone.ca

Published in Networking Today, April 2007